CRIB S2 Ep. 7: A Conversation with Ahmad Tea on Fair Wages in Tea

In Episode 7, we bring you a conversation recorded live at this year’s Colombo Tea Convention. Our CEO, Ines Kaempfer, sits down with Dr. Ebrahim Afshar, Managing Director of Ahmad Tea, to discuss a critical issue: ensuring fair wages for tea workers.

They explore how Ahmad Tea is challenging the status quo, pushing for tea prices that truly benefit the farmers, and encouraging consumers to support products that meet living wage criteria. Dr. Afshar also introduces a new initiative focused on making direct digital payments to tea pluckers—an important step towards paying fair wages.